Optimization

Web "Optimization" referrs to optimizing your page(s) for automatic search engine indexing. The goal is to present your most important key words in such a way that certain search engines rank your pages above your competition.

Since the specifics of each technology's search ranking are generally not available, and they are known to change in response to marketing efforts to exploit 'features' the best we can hope for is to write good pages, that repeat key words and phrases often but in readable context, with well tested links to (and from) cooperating web sites.

For marketers one means to achieve a large number of inbound links to a site is to create your own universe of web sites that cross link to each other. While this is expensive in terms of hosting and content management, it can be extremely effective in terms of manipulating search ranking.

As system administrators of the 'old school' we prefer to simply do a good workman like job of presenting your data, and let the optimizing chips fall where they may, because over time if your site is popular enough you will achieve more inbound links than you could reasonably write on your own, and since they are real any search engine feature that's worthwhile will recognize them as real and rank you accordingly.

When appropriate we will suggest and implement means to manipulate your internet presence to optimize your search ranking.