Web Page Design

During the deployment phase one of the priorities is to establish your internet presence.  Thus a web page design must be developed, approved and published.

We are strong proponents of testing web pages and marketing campaigns, because only through testing can you develop a true understanding of your customers behavior.

We believe that as a baseline, your customers want a very quick and clean interface to the information, products or services you provide.  Our web page developers begin with this assumption and through interviews with the appropriate individuals within your organization, develop a series of initial pages to support your goals.

We address a large number of technical issues to ensure optimum search engine placement, accessibility, and usability.  Once a final baseline design is approved and published the real work of web page design begins.

Proper testing can only be accomplished by making controlled changes and observing the results.  Many techniques exist for testing including multiple portal pages, time based substitutions, multiple marketing campaigns.

Each portal page may be driven by it's own marketing campaign using diverse media.  For example a newspaper ad may direct inquiries to one portal page, while another differently worded ad directs inquiries to a second portal page.  By tracking the response at each portal page (identical pages pointing to your content), we can gauge the effectiveness of your newspaper ad.  Because of our relationship with our sister company Web Marketing Northwest we are able to offer inexpensive creation and control of portal pages.

As we repeat the change/test cycle, we keep track of the change and associated behavior through a number of tools including the web site daily logs, and scripts that tell us how the change was perceived by the user.  We perform analysis to determine the effectiveness of the change, and develop plans for future changes to improve desired behavior.